← Back to Home

Last Updated: May 21, 2026

1. Information We Collect

1.1 Account Information

When you create an account, we collect:

• Email address (provided directly or via Google OAuth)
• Name (if provided during registration or via Google OAuth)
• Password (hashed; not applicable for Google OAuth users)
• Profile type (family, homeschool, classroom, personal, etc.)

1.2 Earner Information

When you add earners to the system, we collect:

• Earner names (first names or nicknames)
• Ages (if provided)
• Task completions, points, and reward redemptions
• Earner PINs (optional, for earner self-service features)
• Avatars and personalization settings

1.3 Hub and Feature Data

If you use PointWiseSystem Hub features, we collect data you enter including:

• Wishlists and wishlist items
• Care cards (pet/plant care schedules)
• Shopping lists
• Meal plans
• Goals and goal progress
• Routines and routine steps

1.4 Quiz and Onboarding Data

If you complete our onboarding quizzes (habits quiz, chore quiz), we collect:

• Your responses (age ranges, preferences, household information)
• Results used to personalize your experience

1.5 Communication Data

• Phone number (if you opt in to SMS notifications via Twilio)
• Email preferences (marketing opt-in/out status)

1.6 Payment Information

Payment information is processed securely through Stripe. We do not store credit card numbers on our servers. Stripe may collect your name, billing address, and payment method details. See Stripe's Privacy Policy.

1.7 Technical and Usage Information

We automatically collect:

• IP address and approximate geographic location (at registration and login, for security and fraud prevention)
• Browser type and device information
• Pages visited and features used (via Google Analytics 4)
• Feature usage events (which features you interact with, to improve the product)
• Login sessions and authentication tokens
• Error logs (for troubleshooting)

2. How We Use Your Information

We use your information to:

• Provide, maintain, and improve the Service
• Process your subscription payments
• Personalize your experience (quiz-based recommendations, profile-specific features)
• Send you important service updates and notifications (email and SMS if opted in)
• Respond to your support requests
• Measure and analyze usage to improve features
• Detect and prevent fraud or abuse
• Comply with legal obligations

2.1 Administrative Access

To provide customer support and ensure service quality, our authorized administrators may access your account to:

• Troubleshoot technical issues you report
• Investigate and resolve support tickets
• Verify account settings and configurations
• Ensure the Service is functioning correctly for your account

This access is logged, limited to authorized personnel, and used only when necessary to assist you or maintain service quality. We do not access your account for marketing purposes or share your data with third parties as a result of this access.

2.2 Automated Decision-Making and Profiling

When you complete our onboarding quizzes (chore quiz, habits quiz), we use your responses to generate personalized recommendations — for example, age-appropriate task suggestions based on the ages of your kids. This is a limited form of automated profiling. The decisions are not legally consequential and do not produce significant effects on you. You may opt out of personalization by emailing us at support@pointwisesystem.com.

3. Data Storage and Security

3.1 Where We Store Data

Your data is stored on secure Amazon Web Services (AWS) cloud servers in the United States.

3.2 Security Measures

We use industry-standard security measures to protect your data, including:

• Encryption in transit (HTTPS/TLS) and at rest
• Secure authentication with hashed passwords
• Access controls and role-based permissions
• Regular security monitoring

3.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and applicable authorities as required by law. We will provide notice within 72 hours of becoming aware of a breach affecting EU residents (per GDPR Article 33), and within the timeframes required by applicable US state laws (typically 30 to 60 days). Notices will include the nature of the breach, the data affected, steps we are taking, and recommended actions you can take.

4. Data Sharing and Disclosure

4.1 We Do NOT Sell Your Personal Information

We do not sell, rent, or trade your personal information to third parties for monetary consideration. We do not sell personal information of minors under 16 years of age.

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Phone numbers collected for SMS notifications are used solely to deliver account-related messages from PointWiseSystem and are never shared, sold, or used for any other purpose.

4.2 Third-Party Service Providers

We share data with trusted service providers who help us operate the Service:

Service	Purpose	Data Shared
Stripe	Payment processing	Email, name, payment information
Amazon Web Services (AWS)	Hosting, infrastructure, email delivery (SES)	All application data, email address
Google (GA4, Google Ads)	Website analytics, advertising measurement	Anonymous usage data, page views, conversion events
Google OAuth	Account authentication	Email, name (received from Google)
Meta (Facebook/Instagram)	Advertising measurement (Pixel)	Anonymous page view and conversion data
Pinterest	Advertising measurement (conversion tag)	Anonymous page view and conversion data
Twilio	SMS notifications	Phone number, message content
Metricool	Marketing analytics	Anonymous page view data

4.3 Advertising and Tracking Disclosure

We use the following tracking technologies for advertising measurement purposes:

• Google Analytics 4 (GA4): Measures website traffic and user behavior in aggregate
• Google Ads conversion tracking: Measures whether ad clicks lead to signups or purchases
• Meta (Facebook) Pixel: Measures advertising effectiveness on Facebook and Instagram
• Pinterest conversion tag: Measures advertising effectiveness on Pinterest
• Metricool: Measures social media and marketing performance

These tools may use cookies and similar technologies to collect data about your interactions with our site. This data is used to measure advertising effectiveness and improve our marketing.

4.4 Legal Requirements

We may disclose your information if required by law or to:

• Comply with legal processes (subpoenas, court orders)
• Protect our rights and property
• Prevent fraud or abuse
• Protect user safety

4.5 Subprocessors and Notification of Changes

We maintain a current list of subprocessors who help us deliver the Service. You can view this list at pointwisesystem.com/subprocessors. We will notify users at least 30 days in advance of adding new subprocessors that materially process personal data. If you object to a new subprocessor, you may contact us at support@pointwisesystem.com to discuss your options, which may include account termination.

5. Your Rights and Choices

5.1 Access and Update

You can access and update your information at any time through your account settings.

5.2 Data Export

You can request a copy of your data by contacting us at support@pointwisesystem.com.

5.3 Account Deletion

You can delete your account at any time from the settings page. Upon deletion:

• Your account will be immediately deactivated
• Your data will be permanently deleted within 30 days
• Backups will be purged according to our retention schedule

5.4 Marketing Communications

You can opt out of marketing emails by clicking the unsubscribe link in any email. You can opt out of SMS notifications by replying STOP. Note: We will still send you essential service-related communications (password resets, subscription updates, etc.).

5.5 Opt-Out of Tracking

You can limit tracking by:

• Using your browser's "Do Not Track" setting or Global Privacy Control (GPC)
• Installing browser extensions that block tracking scripts
• Opting out of Google Analytics at tools.google.com/dlpage/gaoptout
• Adjusting your ad preferences on Facebook and Pinterest

6. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

Cookie Type	Purpose	Duration
Essential	Authentication, session management, security	Session / 30 days
Analytics (GA4)	Understand how visitors use our site	Up to 2 years
Advertising (Meta Pixel)	Measure ad effectiveness on Facebook/Instagram	Up to 90 days
Advertising (Pinterest)	Measure ad effectiveness on Pinterest	Up to 1 year
Advertising (Google Ads)	Measure ad click conversions	Up to 90 days
Marketing (Metricool)	Social media analytics	Up to 1 year

7. Children's Privacy (COPPA Compliance)

PointWiseSystem is designed for adults (18+) to manage point systems. We comply with the Children's Online Privacy Protection Act (COPPA).

7.1 How Our Service Works

• Only adults (parents, guardians, teachers, etc.) can create accounts
• Adults enter and manage all earner information
• We do not collect personal information directly from children under 13
• Children do not have their own accounts or login credentials
• Earner PINs are optional convenience features managed by the parent/guardian

7.2 Earner Information

When adults add earners to the system:

• Only first names or nicknames are required
• Age information is optional and used only for age-appropriate task suggestions
• No email addresses, full birthdates, or other identifying information is collected from children
• Parents/guardians have full control over all earner data
• Parents/guardians can delete earner data at any time

7.3 Parental Rights

Parents and guardians can:

• Review all information entered about their children
• Delete any earner profiles at any time
• Request complete deletion of all data
• Contact us with any concerns at support@pointwisesystem.com
• Refuse to permit further collection or use of their children's information

If you discover unauthorized child access: If you become aware that a child under 13 has provided us with personal information without parental consent — for example, by creating their own account using your information — please contact us immediately at support@pointwisesystem.com. We will take steps to delete the information within 7 days.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

8.1 Your California Rights

You have the right to:

• Right to Know: Request what personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: Direct us not to sell or share your personal information
• Right to Limit Use of Sensitive Personal Information: Limit how we use sensitive data
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

8.2 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers: Name, email address, IP address, phone number
• Commercial Information: Subscription and payment history
• Internet Activity: Browsing history on our site, feature usage, search history within the app
• Geolocation Data: Approximate location derived from IP address
• Inferences: Profile preferences derived from quiz responses

8.3 Sale and Sharing of Personal Information

We do not sell your personal information for monetary consideration.

Under the CCPA/CPRA, "sharing" includes disclosing personal information for cross-context behavioral advertising. Our use of Meta Pixel, Pinterest tag, and Google Ads conversion tracking may constitute "sharing" under this definition, as these tools transmit identifiers (such as hashed data or device identifiers) to advertising platforms for measurement purposes.

You may opt out of this sharing by:

• Clicking the "Do Not Sell or Share My Personal Information" link
• Enabling Global Privacy Control (GPC) in your browser
• Contacting us at support@pointwisesystem.com

8.4 How to Exercise Your Rights

To submit a verifiable consumer request, you may:

• Email us at support@pointwisesystem.com
• Use the account deletion feature in Settings

We will verify your identity before processing requests. We will respond to verifiable requests within 45 days.

8.5 Authorized Agents

You may designate an authorized agent to submit requests on your behalf. We may require proof of authorization and identity verification.

8.6 Financial Incentives

We may offer promotional discounts (e.g., coupon codes for upgrades). Participation is voluntary and you may opt out at any time. The value of the discount is reasonably related to the value of your data to us.

9. Texas Privacy Rights (TDPSA)

If you are a Texas resident, you have rights under the Texas Data Privacy and Security Act (TDPSA), which went into effect July 1, 2024. Denecke Media LLC is a Texas entity and complies with these requirements.

9.1 Your Texas Rights

You have the right to:

• Confirm Processing: Confirm whether we process your personal data
• Access: Obtain a copy of the personal data we hold about you
• Correct: Correct inaccuracies in your personal data
• Delete: Request deletion of your personal data
• Data Portability: Receive your data in a portable format
• Opt Out: Opt out of the sale of personal data, targeted advertising, and profiling that produces legal or similarly significant effects
• Appeal: Appeal our refusal to take action on a request

9.2 Sensitive Personal Data

We do not collect or process sensitive personal data of Texas residents (such as health, biometric, or precise geolocation data) without your consent.

9.3 How to Exercise Your Texas Rights

To submit a request, email us at support@pointwisesystem.com. We will respond within 45 days. If we deny your request, you may appeal by replying to our denial. You may also contact the Texas Attorney General if you believe your rights have been violated.

10. Privacy Rights for Other US States

If you are a resident of Virginia, Colorado, Connecticut, Utah, Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, New Jersey, New Hampshire, Kentucky, Maryland, Minnesota, Rhode Island, Nebraska, or any other US state with a comprehensive privacy law, you may have rights similar to those described in the California and Texas sections above, including the right to access, correct, delete, and opt out of certain processing of your personal data.

To exercise these rights, email us at support@pointwisesystem.com with your state of residence and the specific right you wish to exercise. We will respond within the timeframe required by your state's law (typically 45 days).

Nevada residents: Under Nevada SB 220, you may opt out of the sale of personal information by emailing us at support@pointwisesystem.com.

Canadian residents: If you are a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and, if applicable, provincial laws (such as Quebec's Law 25). You may exercise these rights by contacting us at the email above.

11. GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR).

11.0 EU/UK Market Targeting Disclaimer

PointWiseSystem is designed for users in the United States and Canada. We do not actively market our Service in the European Economic Area, United Kingdom, or Switzerland, and we have not designated an EU representative under Article 27 of the GDPR. If you are an EU/UK/Swiss resident who chooses to use our Service, we will process your data in accordance with applicable GDPR requirements as described in this section.

11.1 Legal Basis for Processing

We process your personal data based on:

• Contract: To provide the Service you signed up for
• Consent: For marketing communications and non-essential tracking (which you can withdraw anytime)
• Legitimate Interest: To improve our Service and prevent fraud
• Legal Obligation: To comply with applicable laws

11.2 Your GDPR Rights

You have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time where processing is based on consent

11.3 International Data Transfers

Your data is stored and processed in the United States. By using our Service, you consent to the transfer of your data to the US. We implement appropriate safeguards to protect your data during transfer, including:

• Encryption in transit and at rest
• Secure cloud infrastructure (AWS)
• Access controls and authentication

11.4 Data Protection Contact

For GDPR-related inquiries, contact us at support@pointwisesystem.com

11.5 Right to Lodge a Complaint

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local data protection authority.

12. Data Retention

We retain your data as follows:

• Active accounts: Data is retained while your account is active
• Deleted accounts: Data is permanently removed within 30 days of deletion
• Payment records: Retained as required by tax and financial regulations (typically 7 years)
• Security logs: Retained for up to 90 days
• Analytics data: Aggregated and anonymized data may be retained indefinitely

13. International Users

PointWiseSystem is operated in the United States by Denecke Media LLC. If you access the Service from outside the US, your information will be transferred to and stored in the US. By using the Service, you consent to this transfer.

14. Do Not Track Signals

We honor Global Privacy Control (GPC) signals as a valid opt-out of the sale/sharing of personal information under the CCPA/CPRA. Other "Do Not Track" browser signals are not currently uniformly recognized by the industry, but we encourage you to use GPC or our opt-out mechanisms described in Section 8.3.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the new policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (for material changes)

16. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Denecke Media LLC
Email: support@pointwisesystem.com
Website: www.pointwisesystem.com

---

Terms of Service | Do Not Sell My Information | Help | About